Cover Guy pits together a variety of bulked-up and gorgeous guys vying for the prize of becoming the next face – and body – of Ginch Gonch underwear. In addition, the winner will be featured on the front cover of an array of magazines and win a one-year membership to Goodlife Fitness Clubs.

They will be boldly judged by four of the biggest and most prominent names in the fashion industry, including former top male model John Nightingale, recognized fashion editor Jim Armstrong and the fabulous transsexual television personality Nina Arsenault. Hosting Cover Guy will be Canadian reality TV star Mathieu Chantelois and stylist to the stars, Maha.