February 25, 2010 (LOS ANGELES) —The Advocate, the world’s leading gay news source, announces the premiere of its new television newsmagazine, The Advocate On-Air. The first installment is currently available on Advocate.com.
“The Advocate remains committed to leading the conversation on issues important to gay people,” said Editorial Director Jon Barrett. “The Advocate On-Air expands the reach of the growing Advocate brand by engaging new consumers. We are thrilled to have esteemed newsman Thomas Roberts hosting this exciting new program.”
Like the 42-year-old print publication, The Advocate On-Air is dedicated to examining current news, politics, lifestyle, and cultural trends. Veteran news correspondent Thomas Roberts hosts the inaugural episode, and The Advocate’s Editorial Director, Jon Barrett, offers his particular thoughts in a special segment called “I Advocate.” Additionally, contributing journalists will lend expert commentary and opinion.
The Advocate On-Air’s debut episode includes:
“Olympics or Bust”
What is it about the Olympic Games that attracts so many gay people? As correspondent Derrick Shore finds out, it’s about much more than the pageantry of the opening and closing ceremonies. Follow “Olympaholics” Tyler Duckworth and Charley Walters as they venture to the Vancouver 2010 Olympics, revealing a behind-the-scenes side of the Games rarely seen by the viewing public.
“Making History in Houston”
Annise Parker, the out lesbian mayor of the nation’s fourth-largest city, sits down with reporter James Hattori and explains that Houston is more open-minded than you might think.
“What Happened to ‘Yes We Can?’”
Gay rights measures are languishing in Congress, even with President Obama in the White House and Democrats in control of Congress. And, as Washington Correspondent Kerry Eleveld reports, many gay people are turning to the Human Rights Campaign and asking, “What gives?”
“I Advocate”
Advocate Editorial Director Jon Barrett talks about The Advocate On-Air and how the new TV show is a perfect fit with the 42-year-old magazine and how this extension of the brand brings The Advocate into the 21st century.
The entire premiere episode of The Advocate On-Air is available at:
http://www.advocate.com/OnAir/
The Advocate is currently available to consumers via the print publication, Advocate.com, and the Advocate imprint published by Alyson Books.
About Here Media
Here Media, Inc., produces and distributes niche content across all platforms worldwide. Here Media’s iconic brands distribute gay media and world cinema programming with universal, humanistic appeal. Its distribution platforms include theaters, television, VOD, broadband, online, print, and mobile. It earns subscription, advertising, and licensing revenue from its award-winning content.
Here Media owns and operates a variety of media assets including:
• Here Studios, a full-service motion picture studio.
• Here Films, a motion picture distribution company.
• here! Networks, a premium television network featuring programming that appeals to a gay and lesbian audience airing in 96 of the top 100 U.S. markets, including every top 10 market.
• Iconic brands including Out, The Advocate, and HIV Plus as well as Alyson Books.
• The Advocate/Out group of online sites including Gay.com, PlanetOut.com, Advocate.com, Out.com, and SheWired.com.
Paul Colichman is Chief Executive Officer of Here Media and Stephen P. Jarchow is Chairman. Together, they have produced and/or distributed over 200 motion pictures, including Academy Award® winners Gods and Monsters and Departures.
Forward-Looking Statements
In addition to the historical information contained herein, this press release may contain forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance, or achievements of the company to differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the limited operating history and variability of operating results; ability to achieve its operating plan; competition; timing and success of product launches; success of marketing efforts; and dependence on technology infrastructure, cable and satellite operators, and the Internet. Additional information concerning factors that could affect Here Media’s future business and financial results is included in Here Media’s public filings filed from time to time with the SEC, which are available at the SEC’s website at www.sec.gov.
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Here Media Contact:
Mark Umbach
Here Media
310-806-6397
Mark.Umbach@heremedia.com
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