June 1, 2009 (LOS ANGELES) - here!, America's Premium gay and lesbian television network, continues to experience consistent month-to-month subscription growth five years after its launch in 2004. In 2008, here! saw its subscriptions grow an impressive 21% nationally. The number coincides with the recent CTAM (Cable and Television Association Marketing) study noting consumers are not cutting back on premium cable services, despite the dire economy. In 2008, here! also benefitted from expanded carriage agreements with Comcast, AT&T U-verse, Verizon FiOS, and DISH Network, which brings the network’s distribution base to over 30 million US households.
2008 was a pivotal year for parent company, Regent Media, which completed mergers with several leading LGBT brands to form Here Media, the largest gay media company in the world. Here! Media’s portfolio includes the iconic print publications, The Advocate and Out Magazines, and HIV Plus Magazine; the theatrical production and distribution company, here! Films; and the nation’s oldest LGBT publishing house, Alyson Books. On the internet, Here Media’s global network of gay and lesbian-oriented websites include: Advocate.com, Out.com, OutTraveler.com; Gaywired.com and Shewired.com. Here Media’s critically-acclaimed projects have received an Academy Award, (2008 Best Foreign Language Film, Departures) and six GLAAD Media Award nominations.
"Being able to leverage the assets of Here Media to drive acquisition for the network has been critical to our success. We look forward to continuing to partner with these revered brands to grow our subscription base. Earlier this year, we launched our first major co-branded direct mail campaign with Charter Communications. We were able to utilize the subscription database of our sister companies to effectively target our mailing." said Maria Dwyer, Senior Vice President, Affiliate Sales and Marketing.
here! has quickly earned a reputation of providing subscribers a diverse array of gay programming that is uncensored and commercial-free. From guilty pleasures like Dante’s Cove (returning for a 4th season in 2010) and The Lair (returning for a 3rd Season in Fall 2009), to lesbian fare like Lesbian Sex and Sexuality and Sugar Rush to indie film favorites like Shelter, here! delivers programming unavailable anywhere else and at a price point of less than $10 a month in most major markets, an undisputed value for today’s cost-conscious consumers.
Founded in 2002, here! airs on all major U.S. cable systems as a 24-hour subscription service. here! appears in 96 of the top 100 U.S. markets, including every top 10 market. here! was also the first gay network originating in the U.S. to launch internationally. here! offers a wide variety of groundbreaking and acclaimed original movies and series plus the world’s largest collection of gay and lesbian films appealing to the broad-based, diverse LGBT audience. here! Video, the Internet portal of here! Networks found at www.heretv.com/videoplayer, provides a broad sampling of here! programming. For more information on how to subscribe to here!, call us toll-free at 1-888-HERE-NOW.
About Here Media
Formed in 2008 by Regent Entertainment co-founders Paul Colichman and Stephen P. Jarchow, Here Media is the world’s most dynamic LGBT-targeted, multi-platform media company. The company includes here! Networks, America’s premium gay and lesbian television network airing in 96 of the top 100 U.S. markets, including every top 10 market. Here Media also publishes America’s best-known magazines and books for the gay and lesbian market, with brands including The Advocate, Out, and HIV Plus, as well as the Alyson Books publishing division. Here Media is one of the leading digital media companies in the LGBT space. Its Web properties include Advocate.com, Out.com, HIVPlusmag.com, Gaywired.com and the new SheWired.com. The company boasts a dynamic and diverse staff in Los Angeles and New York as well as a portfolio of media properties that are rich in cultural significance, history, entertainment, fashion, and stunning imagery.
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Vice President, Corporate Communications and Marketing